New in AWeber! Automation, Segmentation, Mobile App Updates, and More

Spring is here! It is time to grow and engage your email users with our latest features.

We’re so excited to announce one-click automation and segmentation in Broadcasts (one-time mails) last month. And today, we’re eager to share 4 more updates inside your AWeber account!

Add & remove tags based on your Broadcast opens

With Broadcast Automations, you have had the ability to:

  • add a tag when a link is clicked.

Now, you could also:

  • Remove tags once a link is clicked.
  • Add tags once the email is opened.
  • Remove tags once the email is opened.

What you need to know:

  • Advanced automation & segmentation is here!
  • Add & remove tags based on clicks & opens in Broadcast emails

How to take advantage of this feature:

  • Learn more about the latest automation features in our recent webinar (pre-recorded.) Register to watch on-demand here.
  • Tagging your subscribers lets you to create dynamic subscriber segments/trigger smart automated sequences of emails using Campaigns.

Easily track your daily growth with AWeber’s Stats app

Keeping tabs on your subscriber growth & decline can help you see what’s working & identify key trends. It allows you to pivot & optimize your content strategy.

Inside the AWeber Stats app, you could see the total number of active subscribers on all of your lists at-a-glance, as well as the change in development from the previous day.

What you need to know:

  • Easily maintain your email marketing performance on your mobile device.
  • Know how many active subscribers are on each list, and where you’re seeing notable growth & decline.

How to take advantage of this feature:

  • To find immediate insight into your email marketing stats, then download AWeber’s Stats app for free on iTunes/Google Play.
  • Require a few seconds every day to check your stats and look for trends. See a high decline in subscribers? Look for any changes in the email content/frequency. See a dramatic increase? Look for chances to repeat your success!

Create subscriber segments based on new open & click engagement attributes

You could now create dynamic subscriber segments depended on the “No Opens,” “Any Opens,” & “Any Clicks” since a particular date, or period of time.

What you need to know:

  • Make segments of users that have or haven’t opened, or have clicked because a specific period of time (i.e. 3/1/2018) or a rolling relative time

period (i.e. 30 days ago.)

  • After looking for these subscribers, you can apply tags which could trigger automated follow up, or make segments to send one-time broadcast emails to.

The way to take advantage of this feature:

  • Learn more about how to make segments based on engagement by visiting our knowledge base.
  • Creating segments based on open & click engagement could help you identify your most & least engaged subscribers. One important element in any successful email marketing plan is re-engagement. Consider sending a re-engagement email/campaign to non-openers after a certain period of time.
  • Don’t sure what to write? Explore these tactics for re-engaging inactive subscribers.

 Update your verification call-to-action button text

Earlier this year, we released an update to the confirmation email’s design, which introduced an HTML button.

The default button text is “Verify my subscription,” which is perfect in most cases, but may not make sense depending how your users opt in. We listened closely to customer feedback & offered additional requested copy options.

You could now select “Confirm my subscription,” “Confirm my request,” / “Confirm my email.”

The best part: These alternate call-to-action buttons are compatible with our confirmation email language options.

What you need to know:

  • You could now adjust your call-to-action button text in your confirmation emails according to what makes the most sense for your subscribers.
  • These options will be translated if you’re using our confirmation email language options.

How to take advantage of thefeature:

  • Head on over to List Options to edit & customize your confirmation email. Select a call-to-action option that is in line with the request for a subscriber to opt in.
  • While updating your call-to-action, have a look at your confirmation email header & signature content to ensure everything is clear to promote confirmations.

 

 

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