Have you ever wondered what exactly content to send to your subscribers?
That is all it takes to get started with marketing segmentation. Ask your audiences great questions, tag your subscribers based on their answers, send more targeted and valuable emails to specific segments.
Using AWeber’s new survey template, currently available in each AWeber account, we have made it even easier to create & send simple surveys to your tribe.
4 Ways to Use Survey Templates to Segment Your Email Subscribers
Segment your audiences based on how they feel
The survey template in AWeber is actually 4 survey options in one! Using the Drag-and-Drop Email Builder, you could toggle through the four survey types.
Using an opinion widget at the bottom of one-time broadcast emails is an effective & simple way to get a “temperature check” of how readers are responding to the emails beyond just opens & clicks. It provides you with valuable feedback so you could constantly send better, more compelling content to the readers. (Read how the sentiment widget helped us engage with more than 1,600 subscribers.)
Using the template is simple & intuitive for your readers. When a user clicks the happy/sad face, they’re redirected by default to an image that says, “Thanks for the feedback.”
So what happens when your subscribers click? That is when the real magic starts . . .
Using AWeber’s click automations, you could apply the tag “happy” for subscribers that click the smiley face & an “unhappy” to those that click that frown face. After that, create a quick segment based on these tags — happy & unhappy — so you could send future broadcasts to your engaged audiences. Or, you can use those tags to trigger an automated follow up message, which is an email that AWebercould deliver using email automation.
For instance, if they clicked the smiley face, you can send a quick thank you & offer a bonus offer or a related piece of content. It might be an opportune time to ask for a review/testimonial. If someone was unhappy, send an automated follow up email to invite them to support more feedback, or offer a relevant incentive to add value for the user.
Segment your audience based on an answer
Another easy method to segment your current audience is to invite them to answer a question with a single click.
- Are you just getting started with _____?
- Would you like to schedule a free consultation call?
- Interested in live webinars?
- Want to receive more information about this product?
- Did you catch the game last night?
According to the answer, tag your subscribers & optionally trigger an automated series of emails to be sent.
This is perfect for inviting your usersto opt-in to a new email course/sequence of emails without spinning up a new list/asking them to sign up again. Simply tag the subscribers when they click “yes”/“no,” and trigger the new campaign with each unique tag.
Offer a range of values
Yes/no questions are great for getting explicit feedback, but sometimes the answer isn’t as clear cut.
You may want to give subscribers a 5-point range to answer questions like:
- How was the webinar?
- How interested are you in this product?
- How do you feel about _______?
- How likely are you to do ________?
Tag each user with a relevant tag based on their selection & trigger an automated follow up, or send targeted 1-time emails to these subscribers later.
For instance, if someone ranked your online course/webinar a “5,” you can send them a follow up email with a request for a testimonial or a review. Also, while they are happy, let them know about other courses/products they might be interested in.
However, if someone gave your course/webinar a “1”, you could reach out & ask why their expectations were not met. If it was a paid course, you can also offer them a refund. Starting a conversation could increase customer retention, encourage repeat purchases, and help you create fans & advocates.
Engage your promoters & detractors
Gauge the loyalty/advocacy of your customers with the Net Promoter Score®/NPS. It is a popular tool that many businesses use to quickly determine their customers’/subscribers’ satisfaction.
To determine your score, start by asking “On a scale from 1 – 10, how likely is it that you could recommend our company, product, or service to a friend or colleague?”
We grew a 10-point scale version for this specifically.
NPS responses are usually grouped in the following manner:
- 9 – 10: These’re your Promoters, or loyal fans & advocates. These are the customers most likely to promote your brand/product.
- 7 – 8: All these arethe Passives, or satisfied customers, but not yet true advocates.
- 0 – 6: All these areyour Detractors, who’re currently unsatisfied, likely candidates to leave your service.
Using click automations, you could apply multiple tags when a subscriber clicks a hyperlink. When sending an NPS-style poll, tag your readers by the unique number they select (such as nps-0, nps-1, nps-2, etc.,) but also tag them by their group. For instance, anyone who clicks 0 through 6 will find the same ‘detractor’ tag. Then, you could then trigger an automated follow-up response to every group to encourage positive interaction with you/your brand.
Consider sending a thank you & bonus offer or content to Passives & Promoters. For Detractors, you need to send a request for more feedback or clarity with the intent to support their service.