Day: April 12, 2018


How to Pinpoint Your Own ‘Hook.’ Find Your Unique Selling Proposition in Simple Steps

When it comes to selling a product/service, fitting in is overrated. Too often, businesses & entrepreneurs attempt to create something for everybody. The end result is generic, trivial, and, well, boring.   You cannot be everything to everyone.  You cannot have the best ice cream and the best ribs. You cannot be the best organizational tool for solopreneurs & large multinational […]

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